Our world brings ever more new products to markets. And the growing population and their different needs and desires add an extra layer of complexity to the new product world. Products get faster copied than ever before but at the same time adjusted to the local needs. Uber could not catch up with the fast paced Asian market and eventually sold their operations to Grab. While Grab is similar in nature it is different in its execution. Grab is not a highly focused and perfectly executing organization like you would expect from the west. It does all kinds of things, offers countless other services and shows a convoluted set of offerings on their mobile app. As a foreigner you need to adopt to their needs. If you setup Grab as steven Smith, you will fail. Grab driver won’t take you because you most likely don’t speak their language and that is doomed to conflicts. So your only choice are Taxis, which like in the rest of the world drive you through town any way they like and then present you a horrendous bill. Nothing you can do. Just pay. Or, yo create an Asian identity like Tran Dug Tri. You may still get flagged but with an extra tip you may get through. Wanting to enter the Asian market with it’s 3.5 billion population. Get innovative in any way. A startup told me that they have no interest in entering the US or European market “Too small. Why should I invest in the effort and have still only 25% of the Asian Markt”.

Payment models in Asia are plentiful. Adopt or forget the market. Mobile Pay is omnipresent. Credit Card is so yesteryear. But Credit Card businesses don’t notice. Their market is not shrinking – yet. Only they missed about 1 Billion new customers – about the same size they have today. Missing a market that is double of your own but also your competitors miss it – makes it an interesting situation.

New Asian Car Manufacturer

E-Cars from Asia will disrupt the US and the European automobile market. And this is no longer about China, South Korea or Japan. VINGroup, a large Vietnamese Conglomerate will enter the global automobile market with all electric cars any soon. With a former GM executive on its helm, the new automaker VinFast will start selling cars in 2020. Now, Europe could prevent foreign car manufacturer to enter Europa but for the car manufacturer Europe is only a part of THEIR market. To prevent disruptors with legal action like against Uber, AirBnB and other innovative products is not an option. Innovate or get disrupted.

In the end, the world as a whole is a competitive space that provides amazing advantages for its consumers. And the advantage is not price!!! The advantages come as better, easier, more advanced products, better customer experiences and more what the up and coming generation actually is looking for – whatever that is at any given point in time.

 

Innovate or get disrupted

When we launched our first Accelerator Program, in San Francisco in April 2014, little did we know that we may end up as an innovation development organization. While we had great successes helping our startups thrive, and was named one of the top 100 most influential accelerators in the world, already one year later, in 2015, we noticed that our unique and methodical approach gave us an enormous advantage over all our competitors.  Unlike most accelerators, or program was scaleable. While “methodical approach” doesn’t sound right in a fast evolving startup ecosystem – it is one of those counter intuitive things about disruption in general. Our accelerator was in a similar way disruptive like all the four businesses we created before. After discussions with other accelerators about teaching disruption, it seemed to be equally odd. How can somebody teach disruption when each disruption is taking an entire industry onto a radically different course.

In 2016 we began to work on our first methodical approach to create disruptive business models. We looked for the key characteristic of disruption, how can one become disruptive and how can somebody come to a disruptive business model idea. In our 2016 accelerator we managed to get 5 out of 8 participating companies to create a disruptive business model. This was a totally unexpected success for us and our teams. We were hoping to get 1 out of 8 to achieve their goal.

Approximately 2 years of research and continuous observation of our own thought processes got us ever closer to understand certain mechanisms how our brain gets to ideas and how ideas are actually formed in our brain. In 2019 We began to realize that methodically guided thought processes show far better results than the random ideation and brainstorming processes. It felt a bit like the difference between randomly hitting piano keys and hitting them in a structured order. When hitting keys, we see our hand, get haptic feedback and kind of know what we do.

But we don’t really know – yet – how we trigger our roughly 85 billion neurons and trillions of synapsis. We learned that those neurons are not statically connected to each other but can dynamically “rewire” themselves. That means our 1,000 Trillions of network nodes are a masterpiece of information aggregation and dynamic association. In a nutshell: Ideas get formed based on dynamic connections of our neurons, which in turn carries information that we accumulated one way or the other from the moment we have been created as an embryo.

To build an analogy to a computer, we don’t need to know the billions of transistors in a CPU and all the connected chips and devices – all we need to know is a programing language to develop code that know where to go. Very similarly we need to know a language or method that triggers the brain’s trillions of synapse through their neural networks. With that understanding we started to model ways to create innovative and disruptive concepts with an astounding high success rate. Getting a glimpse of an understanding how the brain works was an interesting step in understanding innovation creation.

All this is just the very beginning of a journey to come.