Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism.

Democratization Of Influence

Brands just can’t any longer “control” the communication. If communication is controlled by a legal department and marketing preventing a free flow of open communication will die as much as businesses died who had one owner and 200 slaves working for him.

Understanding democratization of influence is the key to success. Massive noise level like in the case of Red Hat for example is not created, dominated and controlled by the brand, but created by the audience around that brand. By people who care, people who build on the conversation, take it as learning on steroid and share what they learn instantly. Mastering the conversation is by letting it go – an oxymoron? Not at all.

Red Hat and their teams mastered the conversation by providing highly interesting content, sparked conversations and never stopped engaging with their audience – but neither controlling it nor dominating it. As a result not only engineers cared about what is going on but all kinds of business or finance related groups.

This is the beginning of the end of dominance as a singularity, a brand or an individual. Influence is created when information spreads nearly at speed of light and many join the idea or effort. The drama in Boston crossed that stream paused it and very quickly the decision was made: no terror can any longer control our lives.  We all sent prayer to the victims and worried about loved ones. YET the terror couldn’t dominate any of us – not any more. Purposely we did not allow their “message” to disrupt our lives despite the tragedy. Not because we got ignorant, because we care about our freedom more than anything.

The post Social Media Engagement – How much value? appeared first on Society3.

1) How to be recognized as a referrer?

a) If you use your referral key, or somebody is visiting your XeeMe, and then registers to create their own XeeMe, you will be registered as a referrer.
b) If you upload contacts and they are eventually activating their account.
c) If you add a person to XeeMe and that person was not yet in the system and then activates their account.

The referrer is “engraved” in a users record forever. The referral key gets actually stored in a cookie so that even if the person registers a few days later and does not delete cookies the referral is on you. If the person however is visiting another XeeMe afterwards and then registers, that last XeeMe is taken as referral.

2) Do I get credits for referrals?

Absolutely. It’s currently the highest reward: 2,000 Credits. As soon as the person logs in, not only we do the connection but we also fire up all kinds of initiation processes. One is paying you credits and also paying you attention points. You will see attention points later this year.

3) How can I motivate people activate their account?

There is a very fine line between spam and helpful information. Based on past experience we do NOT recommend sending them emails at all. The best way is the social way. Mention it casually why and how XeeMe is helping you. Or if you want to go more bold:

- Write a blog post what XeeMe is doing for you, add your referral key and feature it.
- Put a little video together and share it with your good friends
- Share the idea of using XeeMe with selected contacts on LinkedIn (Most XeeMe users are business professionals)
- Create a Buzz about XeeMe and how it helped you find very cool people
- Create a Flight and add top contacts. Stay with them in touch on a daily base and tell them at one point how you can actually handle several hundred connection in just minimal amount of effort

4) How can I see users I referred to XeeMe?

As soon as the person logged in for the very first time, the person will be connected with you and you see him or her on your referral list inside XeeMe

5) Why don’t I see all my referrals?

As long as the person just created a XeeMe but never logged in, the connection is not initiated and you won’t see them in your referral list.

The post When is a XeeMe referral a referral? appeared first on Society3.