Social Media Monitoring & KPIs

Friday, May 31  | 8:00 AM PST | 11:00 AM EST | 17:00 CET – 30 Minutes

For Marketing managers and executives
The old saying “You can manage only what you can measure – and what you can manage gets done” can’t be more timely. Executives won’t invest in social media if it can’t be managed. Learn all about KPI definitions, monitoring and reporting for high impact social media projects.

Agenda
* What corporate social media managers expect
* Building a reporting framework with meaningful KPIs
* Objectives and purpose based social media monitoring
* Different technologies for different tasks
* Reports that drive action and improvements on the bottom line

Takeaway:
Suggestions to drive a well manageable social brand engagement – Smart Execution

_________________________________________________________________________

Social Network Value Management

Friday, June 28  | 8:00 AM PST | 11:00 AM EST | 17:00 CET – 30 Minutes
For channel and alliance managers, marketing managers, agencies, social media managers
Success in the social web in general, with buzz campaigns in particular is directly related to the ability to build social networks with impact. Your network and your presence are assets like your financial portfolio or your real estate. Learn all about building buzz read social networks.

Agenda
* The business value of a social network
* Building partner / alliance / advocates networks
* Create a significant competitive advantage with your network
* Developing business relevant networking KPIs
* Revenue relevant network strategies

Takeaway:
An action plan to create a buzz ready social brand network – Smart Execution

_________________________________________________________________________

Managing Multiple Social Presence Accounts

Friday, August 30  | 8:00 AM PST | 11:00 AM EST | 17:00 CET – 30 Minutes

For social media managers and agencies

As a social media managers in multi brand organizations or an agency you are challenged with managing a wealth of profiles and content. In this program we share how you can use tools to best manage large presences are a large number of independent presences.

Agenda
* Running crazy managing 20+ different brands
* Building & Managing large high impact presences
* Tools to maximize your impact
* Outsourcing technology related tasks
* Scaling your business to hundreds of accounts

Takeaway:
A well defined to-do list to manage 20+ brand presences – Smart Execution

_________________________________________________________________________

Growing awareness with social media buzz campaigns

Friday, September 27  | 8:00 AM PST | 11:00 AM EST | 17:00 CET – 30 Minutes

For marketing managers
To grow awareness in a hyper connected and super crowded market requires all now techniques and measures. Social media buzz campaigns take marketing sophistication to a new height but also its results. Learn all about executing sustainable awareness.

Agenda
* Building awareness programs with your social network
* How a buzz really works
* Examples of high impact buzz campaigns
* Creating your next buzz campaign
* Building your audience, objectives and business value

Takeaway:
A clear understanding what it takes to create a buzz campaign with massive impact – Smart Execution

_________________________________________________________________________