Society3 Group Inc. is a media technology provider, empowering business teams to create and execute high impact buzz and viral marketing initiatives.
The unique Buzz technology is used by B2B and B2C companies as well as government organizations, allowing Society3 customers to instantly create awareness and customer engagement for marketing and sales initiatives including event buzz, partner buzz, product buzz, brand awareness buzz or talent acquisition buzz campaigns with up to 100 Million in reach. Unlike conventional advertising where the brand is self-promoting their products and services, S3-Buzz marketing is designed to let customers, partners and other advocates mention and recommend the brands products and services. Not only is message dissemination more authentic, it’s faster and has a higher reach of relevant markets.
Society3 is working with a rapidly growing network of business partners and agencies around the world.
Society3 Group Inc is headquartered in San Francisco, USA and Malta, Europe.
More information: http://society3.com or call +1 (650) 384.0057 or +49 (30) 2023.8748
Origin of the name Society3
Our earliest form of a society goes back to ancient Egypt. Preservation and transportation of knowledge was a very important part of the society but it was mostly limited to a few educated people while the masses kept doing what humans did for thousands of years: hunting and farming.
The first major and revolutionary advancement happened when Gutenberg invented the printing press and enabled an explosion of knowledge dissemination. Unlike cave paintings, tablets or papyrus scripts in this first burst of knowledge explosion our society had a chance to rapidly evolve and make knowledge available to everyone. This invention accelerated the advancement of mankind more than all the inventions before. Specific skills could be created all over the world. Yet a way of combining skills to take on larger projects was still to be developed. (Society 1)
The second major enhancement happened during the industrial revolution. People formed closely collaborating groups producing goods on one place from start to finish, a company. And again knowledge distribution accelerated by order of magnitude. Any step in a production chain could be followed from start to finish, mistakes could be instantly corrected and almost any item could be mass produced at a cost and in a time like never before. While the steam engine was a key technology – it was the organizational concept of collaborating in a company that sparked the second explosion of knowledge and allowed to produce more of the same product than any time before. Yet people had to join locally to design, develop, and produce a product – or at least acquire the knowledge to do so before it is replicated elsewhere. (Society 2)
Now the third major enhancement is enabled by Social Media. Today anybody can work with everybody in a virtual environmental with no time lack, no travel and no physical limitations. Any conceivable information is instantly available. The actual collaboration space has expand to be the world. Most importantly knowledge acquisition is no longer limited to class rooms or the company facilities, but can now be shared and acquired across the glob, instantly. In this new environment not only knowledge but also influence can be freely spread and developed over the globe, unlike in all the major developments before. This third evolutionary step of knowledge and influence dissemination in our Society is the origin of our company name – Society3.
A Brief History
Society3 Group Inc. was founded in fall 2012 as a merger of the XeeMe technology company (started in 2010) and the Social Media Academy founded in 2008. In Summer 2011 XeeMe launched their private beta program and gained about one Million users by end of 2012.