Society3 is a Buzz Marketing Technology provider, helping agile business managers and entrepreneurs to transition their go-to-market strategy from self promotion to advocacy. The Society3 technology builds on the emerging democratization of influence. Unlike conventional mass marketing where the brand is primarily self-promoting, S3-Buzz marketing technology provides brands with new ways to let their customers, partners and other advocates mention and recommend the brand with a click of a button. As a result, Society3 customers can grow awareness at a fraction of conventional mass marketing cost and create repeatably successful Buzz initiatives within a few minutes instead of days or weeks. The flat rate subscription plans for the online application make it very easy to budget unlimited number of buzz actions.
Society3 Group Inc is headquartered in San Francisco, USA and Malta, Europe.
More information: http://society3.com or call +1 (650) 384.0057 or +49 (30) 2023.8748
Our story, our vision, our commitment
Democratization of influence is growing fast and unfolding an all new face of our society. Influence of mass media and conventional corporate communication is declining while the general population is massively gaining influence on all aspects of our daily lives through Internet and Social Networking.
Buzz Marketing technology was invented by Society3′s team of highly experienced social media practitioners to cut out expensive mass marketing and work directly with the ‘customer voice’. Innovative businesses use it together with their customer or partner networks to create more awareness than ever before economically possible. Our solution is build on the normal behavior that great products make successful users, who in turn are happy to speak up for the brand they decided to use. Already today about 80% of purchase decisions are influenced by mentions and recommendations.
Helping more entrepreneurs to fulfill their dreams than ever before possible is our commitment to the emerging markets. Together with our team, and business friends, we decided to develop products that accelerate the democratization of influence, provide radically simple pricing and allow entrepreneurs and start-ups to compete with established enterprises on a global scale through Buzz Marketing.
Vision in 140 Characters: S3 Buzz marketing technology is accelerating the democratization of influence, and helping more entrepreneurs make their dream come true.
Origin of the name Society3
Our earliest form of a society goes back to ancient Egypt. Preservation and transportation of knowledge was a very important part of the society but it was mostly limited to a few educated people while the masses kept doing what humans did for thousands of years: hunting and farming.
The first major and revolutionary advancement happened when Gutenberg invented the printing press and enabled an explosion of knowledge dissemination. Unlike cave paintings, tablets or papyrus scripts – with this first burst of knowledge explosion, our society had a chance to rapidly evolve and make knowledge available to everyone. This invention accelerated the advancement of mankind more than all the inventions before. Specific skills could be created all over the world. Yet a way of combining skills to take on larger projects was still to be developed. (Society 1)
The second major enhancement happened during the industrial revolution. People formed closely collaborating groups producing goods on one place from start to finish – in a company. And again knowledge distribution accelerated by order of magnitude. Any step in a production chain could be followed from start to finish, mistakes could be instantly corrected and almost any item could be mass produced at a cost and in a time like never before. While the steam engine was a key technology – it was the organizational concept of collaborating in a company that sparked the second explosion of knowledge and allowed to produce more of the same product than any time before. Yet people had to join locally to design, develop, and produce a product – or at least acquire the knowledge to do so before it is replicated elsewhere. (Society 2)
Now the third major enhancement is enabled by Social Media. Today anybody can work with everybody in a virtual environmental with no time lack, no travel and no physical limitations. Any conceivable information is instantly available. The actual collaboration space has expand to be the world. Most importantly knowledge acquisition is no longer limited to class rooms or the company facilities, but can now be shared and acquired across the glob, instantly , by anybody. In this new environment not only knowledge but more importantly influence can be freely developed across the globe. Democratization of influence will yet again shape our Society like never before – and gave our company the name: Society3.
A Brief History
Society3 Group Inc. was founded in fall 2012 as a merger of the XeeMe technology development (started in 2010) and the Social Media Academy founded in 2008. In Summer 2011 XeeMe launched their private beta program and gained about one Million users by end of 2012. The technology, the education program and organizing large Buzz campaigns as part of our consulting engagement laid the foundation for what Society3 is today.